Setting Up the Facebook Pixel on Your WebsiteDiscover the power of Google Analytics 4. Learn to set up your account swiftly for enhanced insights across platforms and devices.
This guide aims to help you set up a Google Analytics 4 (GA4) account from scratch.
By the end of this tutorial, you will have successfully created a Google Analytics 4 account ready to be implemented on your website or app.
To follow this guide, you need to have an existing Google account. You can create a Google account here if you don’t have one.
Google Analytics 4 is the next-generation analytics platform by Google, replacing the legacy Universal Analytics. It is privacy-focused and better suited for tracking the customer journey across various platforms and devices.
The setup process is carried out in Google Analytics.
You should set up your Google Analytics 4 account before publicizing your website.
This setup should be done by a Marketing Manager, marketing consultant, or any person responsible for your business’s marketing strategy.
Note:
Now you can Click “Next” to proceed.
Add Property Name: Enter a name for your property, which should be the name of your website or mobile app. Set the appropriate time zone and currency for your business, website, or app.
Click “Next” to continue.
Fill in Business Information: Provide the following details:
Accept Terms of Service: Review and accept Google Analytics terms of service agreement.
Email Communication Settings: Save your email communication preferences for Google Analytics.
Choose Platform: You will be presented with a dashboard to set up a data stream. Data streams can be set up for three platforms:
Select Web: For this tutorial, choose Web.
Add Website Details: Enter your website URL and a name for this data stream to help you identify it. Leave the enhanced measurement enabled by default.
Create Stream: Click “Create stream”.
Review Data Stream Summary: You will see a summary page of the data stream for your site, indicating that you have successfully created a Google Analytics 4 account.
Following these steps, you will have a Google Analytics 4 account set up and ready to track your website or app data.