Setting up Twitter Conversion Tracking

 

Objective: Enable conversion tracking for Twitter Ads within the platform.

 

Desired Result: Gain insights into the conversions generated by your Twitter Ads campaigns and their respective values.

 

Prerequisites:

  • Google Tag Manager must already be operational on your website.
  • You must have a Twitter Ads account.

 

Significance: Understanding the number of conversions and their monetary value per ad empowers you to optimize your campaigns effectively.

 

Location: Configuration takes place in Google Tag Manager and Twitter Ads Manager.

 

Frequency: Implement whenever new conversions or websites need tracking within Twitter Ads Manager.

 

Personnel: Analytics or paid advertising personnel are typically responsible.

 

Environmental Setup:

 

 

Twitter Pixel Helper

 

Generating Your Twitter Universal Tag:

 

 

Conversion Tracking

 

  • Click “Generate website tag for conversion tracking” after you have accepted the terms and conditions.”

 

Generate website tag for conversion tracking

 

  • Save the generated code for later use.

 

generated code

 

Installing Your Universal Website Tag via Google Tag Manager:

 

  • Access Google Tag Manager.
  • Choose the relevant account.

 

relevant account

 

  • Click on Tags > New.

 

Tags New

 

  • Name your tag appropriately.

 

tag appropriately

 

  • Go to the Tag Configuration section and select “Custom HTML.”

 

Custom HTML

 

  • Paste the previously saved code into the HTML section.

 

Paste the previously saved code

 

  • Choose the appropriate triggering option: either “All Pages” or define specific conditions.

 

triggering

Blog Pages

 

  • Click ‘Submit.’

 

click Submit

 

Determining Conversion Events:

 

  • Identify the events to track based on your objectives.
  • Common events include Site Visit, Purchase, Download, Sign Up, or Custom actions.
  • Most businesses track Site Visits, Sign Ups, and/or Checkouts.

 

Generating Conversion Events:

 

  • Log in to your Twitter Ads account.
  • Go to Tools → Conversion Tracking.

 

Conversion Tracking

 

  • Click “Create New Conversion Event.”

 

Create New Conversion Event

 

  • Set up the conversion event with a descriptive name.

 

  • Choose the type of conversion from the list provided.

 

Set up the conversion

 

  • Select the Universal Website Tag.
  • Specify the traffic conditions indicating successful event occurrences.
  • Set the Attribution Window for accurate reporting.

 

Verification of Setup:

 

 

Twitter Pixel Helper

 

  • Verify the setup in Twitter Ads Manager under Tools → Conversion Tracking.
  • Ensure the “Website Tag” status for your events shows as “Tracking.”

 

events shows

 

  • If the status remains “Unverified,” recheck the triggering action and wait for updates.
  • If issues persist, seek assistance from a web developer.
sugar rush 1000
betmarino giriş
rexbet giriş
plinko romania
biabet giriş
betwild giris
kingbetting giriş
biabet giris
betwild giris
atlasbet giriş
super gra
aviator casino
cheap phone psychics
casinomilyon
alev casino
pin up aviator
rulet oyna
plinko oyna
свит бонанза
cashwin giris