Setting up Twitter Conversion Tracking

 

Objective: Enable conversion tracking for Twitter Ads within the platform.

 

Desired Result: Gain insights into the conversions generated by your Twitter Ads campaigns and their respective values.

 

Prerequisites:

  • Google Tag Manager must already be operational on your website.
  • You must have a Twitter Ads account.

 

Significance: Understanding the number of conversions and their monetary value per ad empowers you to optimize your campaigns effectively.

 

Location: Configuration takes place in Google Tag Manager and Twitter Ads Manager.

 

Frequency: Implement whenever new conversions or websites need tracking within Twitter Ads Manager.

 

Personnel: Analytics or paid advertising personnel are typically responsible.

 

Environmental Setup:

 

 

Twitter Pixel Helper

 

Generating Your Twitter Universal Tag:

 

 

Conversion Tracking

 

  • Click “Generate website tag for conversion tracking” after you have accepted the terms and conditions.”

 

Generate website tag for conversion tracking

 

  • Save the generated code for later use.

 

generated code

 

Installing Your Universal Website Tag via Google Tag Manager:

 

  • Access Google Tag Manager.
  • Choose the relevant account.

 

relevant account

 

  • Click on Tags > New.

 

Tags New

 

  • Name your tag appropriately.

 

tag appropriately

 

  • Go to the Tag Configuration section and select “Custom HTML.”

 

Custom HTML

 

  • Paste the previously saved code into the HTML section.

 

Paste the previously saved code

 

  • Choose the appropriate triggering option: either “All Pages” or define specific conditions.

 

triggering

Blog Pages

 

  • Click ‘Submit.’

 

click Submit

 

Determining Conversion Events:

 

  • Identify the events to track based on your objectives.
  • Common events include Site Visit, Purchase, Download, Sign Up, or Custom actions.
  • Most businesses track Site Visits, Sign Ups, and/or Checkouts.

 

Generating Conversion Events:

 

  • Log in to your Twitter Ads account.
  • Go to Tools → Conversion Tracking.

 

Conversion Tracking

 

  • Click “Create New Conversion Event.”

 

Create New Conversion Event

 

  • Set up the conversion event with a descriptive name.

 

  • Choose the type of conversion from the list provided.

 

Set up the conversion

 

  • Select the Universal Website Tag.
  • Specify the traffic conditions indicating successful event occurrences.
  • Set the Attribution Window for accurate reporting.

 

Verification of Setup:

 

 

Twitter Pixel Helper

 

  • Verify the setup in Twitter Ads Manager under Tools → Conversion Tracking.
  • Ensure the “Website Tag” status for your events shows as “Tracking.”

 

events shows

 

  • If the status remains “Unverified,” recheck the triggering action and wait for updates.
  • If issues persist, seek assistance from a web developer.