Setting up conversion goals in Google Analytics is crucial for tracking and reporting your website’s conversions effectively. This guide provides a comprehensive step-by-step process to ensure all your goals are correctly configured and reported, offering valuable insights into user actions that drive business growth.
Key Takeaways
To have all your website conversions tracked and reported in Google Analytics.
Your Google Analytics setup has all your Goals configured and being correctly reported.
Some types of Goals are more easily implemented with Google Tag Manager running on your website. If you don’t have Google Tag Manager running on your site yet, you can follow the steps described in the Article. You also need to have Google Analytics on your website; if you don’t have it yet, you can follow the steps described in Guides.
The specific steps in this article apply only to Universal Google Analytics (not Google Analytics 4). If you followed other Click Minded guides to create your Google Analytics account or set it up before October 2020, you likely have a Universal Analytics property.
No matter what your business is, knowing if your users are performing actions that allow your business to grow, and which users are most likely to perform them, is vital to your success and optimization strategy.
In Google Tag Manager and Google Analytics.
When you want to track a new Goal.
The person is responsible for website management or analytics.
Note: On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period after July 1, 2023. However, new data will only flow into Google Analytics 4 properties.
We’ve updated this article to reflect the latest change in Google Analytics. Before starting this article, select one of the following:
This guide will go over the process of tracking five types of conversions that should cover most of your needs:
It assumes a “Thank You” page exists for some of the goals. A “Thank You” page is a page on your website where users are redirected after completing the desired conversion action (e.g., a purchase, newsletter signup, etc.).
This guide covers two methods of setting up your Goals: using Google Tag Manager and not using Google Tag Manager.
In some cases, you can use one method or another depending on your personal preferences or how you set up your tools. If you are unsure about which method is more appropriate for you, you can follow this diagram:
Examples:
Go to Google Tag Manager and select the account and container for the website you want to work on.
In the sidebar, click on ‘Tags’ → ‘New’ and rename your tag. Under “Tag Configuration”, click “Choose a tag type to begin set-up” and select “Google Analytics: Universal Analytics”.
Example: Page View Trigger
Example: Click Trigger
Open your Google Analytics account settings. Select the correct Account, Property, and View.
By following these steps, you can ensure that all your website conversions are tracked and reported accurately in Google Analytics. This comprehensive guide will help you set up and manage your Goals efficiently, providing valuable insights for your optimization strategies.